What is EnContext Advertising?
EnContext Advertising is a Patent Pending revenue solution for videos that features no ads or pop up banners as it is currently the norm. The system offers to a viewer streaming a video online the opportunity to click on any item shown on a video and be presented with information on the selected item as well as an opportunity to buy. For example, if a viewer watching a streaming video notices a really cool pair of shoes. The viewer can point and click on the shoes and be taken instantly to the advertiser’s Web-site to find out more about this item and purchase it.
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The illustration and explanation below describe how EnContext Advertising Works.
Technology
EnContext Advertising Patent Pending solution merges both video, the Internet and database optimization technologies to deliver buying opportunities at the right moment and at the right place. With EnContext, viewers are given the opportunity to click on most any item that they see on a streaming video and learn more about it and buy it.
EnContext Advertising(TM) empowers videographers to generate revenues using their video programs without compromising artistic integrity or viewing pleasure. Any item embedded with a purchase link is selectable only when, and if, viewers select to do so. There are no messages, no pop up or anything interrupting viewing. When viewers decide to select something, they simply point and click on that item. This action automatically pause the video, and links the viewer to the product web-page on the advertiser's website. Video can link to one or hundreds of advertisers and feature multiple links as well as multiple advertisers per link. The system allows complete flexibility of targeting, optimizing and tracking.
Items on a video such as clothes, accessories, furniture, even cars or apartments are encoded with a unique string that is associated with that item. When the video is played, each encoded item becomes clickable as it travels on the screen. When the viewer decides to click on an encoded item, the video is paused and the click initiates a request that is sent to a database via the viewer's Internet connection.
EnContext offers a number of options for the viewers including:
• Instant access to information or the opportunity to buy the product of their choice.
• Instantly purchase any item that is shown within any scene of the program.
• Access any global destinations as easily as neighborhood stores based on their geo-location
• Tap into the huge resources of information available through the Internet.
EnContext provides a number of advantages for advertisers including:
• Tapping into one of the fastest
growing market on the Internet: video streaming.
• Target customers locally, nationally or globally using a single video.
• Optimize targeting based on a specific product or multiple selections
for viewers to choose from.
• Launch global campaigns with a single encoded video.
• Track every single click and identify and validate users
• Engage potential customers with a novel approach to marketing
products and services.
• Sophisticated back end that enables precise management and targting of ads (see detail) |
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EnContext Advertising is a global
solution that offers advertisers the ability to encode a single
program with multiple advertising opportunities that will deliver
geo-targeted ads anywhere in the world. In short EnContext Advertising
enables advertisers to create global campaign and reach customers
anywhere using a single encoding of a video program! View our
samples - click here
Additionally, EnContext is extremely accurate, since every click
is recorded, something that allows advertisers to measure the
performance of their campaigns.
For more information on EnContext Advertising contact us at info@encontextadvertising.com or click here
EnContext Advertising
A division of EnContext Media LLC